In this case, the challenge was to leave the atmosphere of the industrial sites, which are very similar (to our delight). In spite of our desire to create a creative artistic design, we did not want to destroy any kind of business impression or message, as a B2B industrial conductor supplying air conditioning to the biggest institutions in Israel (hospitals, PayPal, and other high tech buildings). At the customer’s request, we adapted the logo to something more innovative, without changing the basic idea or colors. This was a crazy amount of design sketches, here is the final decision.

Other Home Page creative ideas, which we dropped later